Predictably, the collective response of my friends and colleagues in public health to a new television ad about obesity by the Coca-Cola Company has been less than warm and bubbly.

There are, of course, some valid concerns and challenges raised by those who oppose gun control. I don’t mind admitting that. For one thing, nothing worthwhile- as having fewer gun-related deaths in the U.S. is worthwhile- is ever easy.

According to a recent NY Times Op-Ed by Paul Campos, a law professor at the University of Colorado, our “fear” of fat- namely epidemic obesity- is, in a word, absurd. Prof. Campos, the author of a book entitled “The Obesity Myth,”